Vinecroft Retirement Community Announces Holiday Parade

Vinecroft Retirement Community is providing new holiday magic this month. As a special event for our residents, we will be hosting the “Bring the Joy” car parade at 12pm on Sunday, December 20, 2020.

Lisa Haglund, Heritage President and CEO, shared, “The COVID-19 pandemic continues to force many time-honored traditions and heart-warming gatherings to change. That won’t stop us from enjoying seasonal traditions, meaningful moments, and special memories, and even creating some new ones. We are so blessed to present the ‘Bring the Joy’ parade for our residents and area seniors.”

All community members are encouraged to come alongside Vinecroft, decorate their own vehicles in the spirit of Christmas, and join in the merriment.

“We know this year has been a difficult one for our residents and their families,” Haglund added. “Our Heritage communities, nationwide, are determined to make the holiday season of 2020 unlike any other, and our teams are working tirelessly, and with exceptional innovation, to ‘Bring the Joy’ this year for our most vulnerable population, our seniors.”

In order to abide by all social distancing and safety guidelines, the parade will not be open for public spectators to gather together outside, but is intended for seniors to view from their windows or porches as it drives by. For those interested in participating, all participants must line up in front of the Vinecroft congregate building (5945 Vinecroft Drive, Clarence Center, NY) at 11:45 am on Sunday, December 20. For safety, all participants must remain in their enclosed vehicle, and not gather outside of their vehicles. The parade will travel through the Vinecroft campus for all residents to enjoy. Those who would like to participate, or have questions regarding participating in the parade, please contact Maria Kane, Administrator, at For all media inquiries, please contact Melissa Anderson, Heritage Marketing Manager, by emailing

Heritage Ministries, the parent company of Vinecroft, was founded as the Orphanage and Homes of the Free Methodist Church in 1886 and has grown from its original campus in Gerry, NY, to six locations in New York with additional affiliations across the United States. As a not-for-profit provider of senior care and housing, Heritage is a leader in the industry, employing approximately 1,500 team members, and serving over 2,500 individuals annually. With locations in New York, Pennsylvania, Illinois, and Washington, Heritage and its affiliates provide rehabilitation and skilled nursing services, independent retirement housing, memory care, and assisted living. In addition, childcare is provided at two campuses, allowing for intergenerational programs. For more information on Heritage Ministries, please visit